How is Loki so good when almost everything else Marvel at the moment is... bad?

Loki Season 2 is ending soon, and gosh, what an interesting show. It's not perfect by any means. It can trod along slowly, dragging its heels along the floor. It can even be muddled at times. But I don't think it's controversial to say that right now - as Marvel execs reportedly panic about the future - that it's the only thing the Marvel universe has going on that's even remotely interesting right now.Why is that? What is it about Marvel's raspy gasp for television notoriety working when its films aren't? It's something I've been thinking about a lot recently, and without spoiling anything for you, I think I know why. It's character. Loki - more than the Marvels, or The Eternals, or Ant Man - has characters with... character. Not quirk. Not quippy. They're interesting and multi-faceted.As to who to give the credit to, it's got to be a combination of the writers, directors and actors. The merits of Tom Hiddleston are well known to anyone familiar with his work, but Owen Wilson, Ku Huy Quan, Kate Dickie all breathe life into the excellent writing on display. That writing, first penned by Michael Waldron and then carried on by Justin Benson in season 2, is worth much praise. It has managed to present a time travel story - complicated by Marvel audience standards - and make it presentable to an average audience. Their writing also does wonder for building up each character and turning them into personalities you can be genuinely fascinated by. Read more