iPhone 18 Pro, iPhone 18 Pro Max Said to Launch With ‘Aggressive' Pricing as Component Prices Continue to Rise

Apple is expected to employ an "aggressive pricing strategy" for its rumoured iPhone 18 Pro Max and iPhone 18 Pro models, according to a research note from market analyst Jeff Pu seen by 9to5Mac. This hints that the Cupertino-based tech giant could either keep the prices of the two smartphones unchanged from their predecessors or increase their prices marginally. The analyst also predicts that the market share of Android smartphones could decrease, as the difference between the prices of iPhone models and premium Android handsets will not be as stark.
Source: gadgets360-tech