Muratov channeled his newsroomâs agony into defiance. âRussia Is Bombing Ukraineâ ran in huge letters across the front of the next issue of the newspaper, which is published three times a week. Stories were printed side by side in Russian and Ukrainian. âWe do not recognize Ukraine as an enemy or Ukrainian as the language of an enemy,â he said in his video. âAnd we never will.â
Nearly a month later, that headline is illegal. And Muratov is all but the last man standing up to Putinâs crackdown on independent media in Russia.
The 60-year-old lionheart of Russian journalism has for decades stewarded Novaya Gazeta through harrowing moments, including the murder of its own reporters. Now, as the nation careens toward full-fledged totalitarianism, he faces the possibility of the death of Russian journalism.
In the process, Muratov faces a choice that has confronted many Nobel laureates who have stared down despotism: whether to cling to the purity of ideals (and shut the paper) or press on within the constraints of a repressive system (and keep it alive.)
Muratov has chosen the latter. While hundreds of journalists have fled Russia, he is still in Moscow publishing Novaya Gazeta. But the paper must abide by a new censorship law, signed on March 4, that threatens up to 15 years in prison for publishing what Russia calls âfakeâ news about the countryâs military. Among other things, the censorship means Russian media canât call the war a war â only a âspecial military operation.â
Novaya Gazeta is technically complying with Russiaâs new law, but is far from cowed â relying on visual storytelling, firsthand testimony, transparency about omissions and implied meaning to convey the horror of the war to a Russian readership that can read between the lines.
âListen, I am not going to shoot myself in the foot just to walk away from this information battle,â Muratov said in a telephone interview from Moscow. âWhen the government wants to shut us down, theyâll shut us down. But I am not going to go against the will of our journalists and our readers and turn the lights off here on my own.â
âCensorship is prohibitedâ
For most of Russiaâs modern history, press freedom has been the exception rather than the norm. But in the 1980s, Soviet leader Mikhail Gorbachevâs policy of glasnost â or openness â led to an awakening of critical news coverage that grew more robust after the Soviet Union collapsed in 1991.
In 1993, Muratov and a group of other journalists broke off from Komsomolskaya Pravda, once the official organ of the Soviet Unionâs Komsomol youth league, to create Novaya Gazeta. To establish the paper, the journalists threw in their own money and received help from Gorbachev, using funds from the former leaderâs Nobel Peace Prize to buy computers.
At the time, press freedom in Russia seemed irrevocable. In late 1993, Russians voted to approve their new constitution, which stated clearly, as it still does: âFreedom of the media is guaranteed. Censorship is prohibited.â
Novaya cemented itself as the go-to publication of Russiaâs liberal intelligentsia during the heyday of independent journalism in the 1990s. The paper proceeded with pathbreaking investigative coverage, particularly of the war in Chechnya, despite a worsening environment for the nationâs press.
In the next decade, as Putin wrested control of the nationâs television channels to build a propaganda machine, Novaya faced a different form of pressure. Six of its staff were killed from 2000 to 2009 â one smashed over the head with a hammer, another poisoned, another kidnapped and their body later found on the side of a road. Star reporter Anna Politkovskaya was shot dead in the elevator of her apartment building in 2006.
By the time Muratov arrived in Oslo last December to accept his Nobel Peace Prize â as a co-winner with Philippine journalist Maria Ressa â Russiaâs independent media was on life support. Putinâs authorities had been labeling many of the best journalists âforeign agentsâ and forcing them to flee the country.
In the Nobel speech, Muratov warned that Russiaâs government was agitating toward war, and said journalists would continue their mission to bear witness. âAs governments continually improve the past,â he said, âjournalists try to improve the future.â
âWe will continue to workâ
By the time Putin invaded Ukraine, reporters and editors at Novaya Gazeta had already held a serious talk about how the paper would act if a war broke out, and the difficulties of wartime conditions â a gut check on who was ready and who wasnât.
âBut up until the final second, we werenât sure that in an instant they would destroy the lives of an entire future generation of Ukrainians and Russians,â Muratov said. The decision taken at that Feb. 24 staff meeting to put out the first issue in Russian and Ukrainian sought to emphasize âour stance toward the people of Ukraine,â he added.
âItâs impossible to live the same way you lived before when the bombers and artillery of your country are nearby demolishing the cities of a foreign country,â Muratov said.
Within two days, Russiaâs communications regulator, Rozkomnadzor, threatened to block Novaya Gazeta and demanded the deletion of âuntrue information about the shelling of Ukrainian cities and the deaths of Ukrainian civilians as a result of Russian Army activities.â
The regulator took aim at the paper and other outlets for calling the special operation an attack, an invasion, or a war â and said only official Russian government information should be used.
Muratov publicly shot back that he would rely on the reporting of his own correspondents. He later told the New Yorker in an interview, âWe respect the sovereignty of Ukraine â and the sovereignty of Novaya Gazeta.â
The pressure would only rise. Russian authorities blocked Facebook and pulled the plug at the radio station Echo of Moscow. Police arrested thousands of demonstrators across the country, including ones holding up blank signs. Novayaâs coverage documented scores of Russians being fired from their jobs for expressing opposition to the war.
On March 4, Putin signed the new law on âfakeâ news. The independent channel TV Rain shut down. Hundreds more journalists fled the country.
It wasnât clear whether the law would apply retroactively to past content, so Novaya Gazeta quickly removed from its website reporting that could be viewed as a violation and paused operations online, fearing text posted on the fly could land an editor in prison.
The newspaper convened another emergency meeting. Two possible courses were considered.
âThe first was we shut down because itâs objectively impossible to work under the conditions of wartime censorship, and we will open up a lot of our people who produce news to criminal prosecution, because any news can be declared âfake,ââ Muratov said.
âThe second,â he continued, âwas we write a disclaimer explaining to readers that we are staying to work under wartime conditions, because there is very important information to deliver, but you should understand we are going to have to censor ourselves.â
Muratov turned to the paperâs crowdfunding platform â a group of loyal readers the paper calls its âaccomplicesâ â and took a poll. Of the 7,800 responses, 96 percent told the paper to remain open. The newsroom, he said, received 3,500 letters within 24 hours also asking the paper to keep publishing. In a newsroom poll, 75 percent of employees supported staying open.
âWe said we will continue to work,â Muratov said.
A few days later, the paper put out its first edition under the new rules. The front-page headline read, âThis edition of Novaya was created in accordance with all the laws of the amended criminal code of Russia.â Under it was an image of four ballerinas performing âSwan Lakeâ in front of a giant mushroom cloud.
The message was clear. Russian state television famously switched on âSwan Lakeâ during the 1991 attempted coup against Gorbachev, making the ballet a universally understood sign in Russia of the government attempting to hide a crisis.
âHello everyone, this is the information service of Novaya Gazeta! We promised to learn how to live and write in the grip of military censorship and return. So, weâre back!â Nikita Kondratyev, head of the service, wrote in a March 16 note to readers on the website.
He said the website editors had taken a hiatus to learn new standards so as ânot to get blocked or end up in prison,â and noted that the editorial staff remained in Russia, so âthe risks are, letâs say, higher than usual.â
âYes, Russian journalismâs last teeth are being ripped out,â Kondratyev wrote. âBut it has a wonderful habit of growing new ones.â
Andrei Kolsenikov, an editor at Novaya from 2010 to 2014 who is now a senior fellow at the Carnegie Moscow Center, credited Muratov with keeping the newspaper alive. âIt is largely thanks to his authority that the newspaper has not yet been âkilledâ by the Kremlin,â Kolesnikov said.
âI personally saw these bodiesâ
Since the March 4 law, Novaya has steered clear of using the word âwar,â or quoting Ukrainian military officials. âSpecial operationâ always appears in the Russian equivalent of quotation marks. The marking <â¦> appears in place of the word âwarâ or other censored content.
One recent story profiled a Russian mother whose young son was sent to Ukraine alongside other conscripts. Another reported on the deaths of Russian soldiers.
In a recent story on civilian deaths in the Ukrainian city of Mykolaiv, special correspondent Elena Kostyuchenko visited the morgue and found the bodies of two sisters, a 17-year-old and a 3-year-old, piled in the refrigerator. The orderly explains he is their godfather and they were brought in on his shift. âOf course I recognized them,â he said. âI cannot tell you what I went through at that moment.â
Photos of the bodies ran in the story. In an accompanying video, Kostyuchenko said on camera: âI personally saw these bodies.â
The paper is transparent about what it is censoring. In the story from Mykolaiv, for example, there are multiple greyed-out passages with descriptions of what is missing. One said: âHere were the words of Ukrainian forces about dead Russian soldiers.â Where Ukrainian military officials speak, their quotes are removed and replaced with <â¦>.
A blurred-out poster
The decision by the Norwegian Nobel Committee to honor Muratov late last year divided Russiaâs beleaguered and quarrelsome opposition. Some supporters of Alexei Navalny felt the jailed opposition leader should have received the prize, casting him as a pure martyr compared with Muratov.
After Marina Ovsyannikova, an employee at Russiaâs flagship state-controlled evening news program Channel One, burst onto the set on March 14 to protest the war, Novayaâs website posted a screenshot of her but blurred out the entire text of the poster she was carrying to abide by the censorship law.
Navalnyâs press secretary, Kira Yarmysh, who fled Russia amid pressure on his organization, quickly tweeted that it turned out the âgirl from Channel Oneâ was âbraverâ than Novaya Gazeta. Others piled on, some suggesting the paper should close rather than abide by the new law.
Muratov said the online team made a mistake by blurring the entire poster. He said it was corrected. In the print edition, where the image ran on the cover alongside the headline âZombie Box Cracks,â only the two mentions of âwarâ on the poster were blurred.
âWe had a very heated, very heated, discussion about this and we acted in accordance with standards,â Muratov said.
He reacts angrily to any suggestion the paper should close in the face of restrictions on principle. He likened it to someone asking him to go shoot himself, expressing disgust with those hurling invective at him while sitting safely abroad.
He said the paper, with a print circulation of 126,000 and about 27.5 million unique website visitors a month, is bringing deeply reported war and economic coverage to grateful readers â who are what matters.
Novaya ran into new pressure when its distributors refused to deliver the issue featuring Ovsyannikovaâs poster on the cover to newsstands, fearing liability under the new censorship law. Novaya began distributing the paper directly at its office and videoed the horde of readers coming to pick it up.
Some said they were bringing it to older readers who arenât digitally savvy enough to receive news on Telegram or through virtual private networks that can access banned websites. Others said they simply trust the paper.
âItâs the only way without a VPN to learn the truth that they are trying so hard to hide from us,â one young man said in the Novaya video.
According to reports on the Interfax news agency, Russiaâs parliament has begun work to expand the censorship law. Putin, too, has signaled more repression, calling in a March 16 appearance for a âself-purificationâ of society and saying the Russian people would distinguish âtrue patriotsâ from âscum and traitorsâ and spit out the latter like a fly that had flown into their mouth.
Muratov, in his Nobel lecture, cast a free press as a counteragent for such despotism, likening journalists to dogs that keep the caravan of society moving forward.
âYes, we growl and bite. Yes, we have sharp teeth and a strong grip,â he said. âBut we are the prerequisite for progress. We are the antidote against tyranny.â