'He's Alive': Peloton Shifts Gears, Takes Aim at 'Sex and the City' Reboot in New Holiday Ad

Shares of Peloton Interactive, Inc. hit a 52-week low on Friday, and ended the day at $38.51—down 5.4%. The continued drop in the US-based exercise company's stock came alongside the recent premiere of "And Just Like That...," the HBO Max reboot of "Sex and the City" that featured an unexpectedly dramatic scene involving a Peloton exercise bike.