‘Lipgloss Boy’ Enioluwa Adeoluwa shatters expectations of masculinity in Nigeria

Enioluwa Adeoluwa, affectionately known as Lipgloss Boy or Beauty Boy, has become one of Nigeria’s most popular influencers. He has done so by challenging notions of masculinity in his videos, which offer makeup, skincare and fashion advice for men. Enioluwa’s success, in a country as conservative and homophobic as Nigeria, is impressive and unprecedented.