If you're a regular on this site, you know our opinions on the Xbox Series S at this point: the console offers some of the best value in gaming. With its low price of purchase, paired with a cheap Game Pass sub, if offers some of the best bang-for-your-buck value in all of gaming. There's no question about that.And that's a message that seems to be getting across to the audience. In a presentation about ID@Xbox at Latin America's largest game festival, BIG, Leonardo Barros Barreto (Director and Partner Production Management at Xbox) revealed that 48% of Xbox Series S players are new to the Xbox ecosystem. You can click through to relevant slides from the show at the link. To put it simply, the Series S plan is working: its low price and ease-of-use is attracting brand new players. The presentation at BIG revealed that the largest proportion of new players entering the Xbox environment come from the US, closely followed by Brazil and Mexico. We also learned that there are over 21 million Xbox Series consoles in the wild right now (less than the 38 million PS5s Sony has confrimed). Read more