William ‘Bill’ Post dead at 96: Pop-Tarts inventor who created snack despite pals telling him it was a ‘bad idea’ dies

POP Tarts inventor William Post has died at the age of 96. The delicious toaster treats hit shelves in 1974 and have delighted millions of Americans since. GettyPop Tarts inventor William Post has died[/caption] Post has long been credited with coming up with the iconic snack. But in interviews, he would often say it was a team effort. The snack king was working as a manager for Hekman Biscuit Company when Kellogg’s asked the company to create a breakfast pastry that could be put in the toaster. He came up with Pop Tarts, which are now sold in almost every US supermarket. Speaking in 2021, Post told WWMT: “There were so many naysayers. Some of my good friends would say, ‘I don’t know Bill’. “They would tell us it’s not such a good idea.”