YouTube Music and Premium Subscriber Base Crosses 150 Million in Q3 2026 Despite Price Hikes

YouTube Music and YouTube Premium had more than 150 million combined subscribers worldwide in the third quarter of 2026, up from 125 million earlier this year. The figures include free-trial users. The milestone follows subscription price increases in several markets, including the US, where an individual YouTube Premium plan costs $15.99 (roughly Rs. 1,500) per month. YouTube also reported $11.21 billion (roughly Rs. 1,06,000 crore) in advertising revenue for the quarter, a 9.2 percent year-on-year increase, with connected TVs accounting for more than a third of ad revenue.
Source: gadgets360-tech